Implementing the digitalization strategy
Our advice to organizations that are undertaking digitization projects is to narrow down their software support requirements to a few key characteristics, with the choice of the digital platform carrying even more weight that designated applications.
In the initial phase, these applications will cover the business' basis informatization needs, but will, due to their design, impose a series of limitations that will affect further development of new functionalities, management and upgradeability.
On the other hand, a digital platform is flexible, upgradable, scalable and provides connectivity. In the era of digital transformation, these are vital features because now more than ever we need a system that is able to evolve and respond to rapid changes.
Digitalization projects are aimed at a targeted adaptation of business practices to digital markets, improving the employees’ digital competencies, encouraging the energy and material efficiency of processes, and increasing the value added per employee.
In order to achieve the set goals, we need to focus on improving the customer experience, ensure effective collection, processing and visualization of data, develop processes and digital solutions in support of operations, implement measures that support uninterrupted operation during Covid-19 restrictions, implement digital business models and processes, and promote energy- and material-efficient processes and digital HR growth.
Most of the listed digitalization goals can be addressed using the InDoc EDGE digital platform.
#1 Customer experience
Most interactions with customers begin and end with documents, especially in financial and healthcare services. Access to the right content is a prerequisite for making faster and better decisions. Good content makes work easier and helps improve customer experience. Many content-based interactions can be simplified, automated or even eliminated through efficient content management. Content enhances productivity and efficiency, and the introduction of the digital platform which supports integrated digital processes is unavoidable if we are to take our communication with the customers to a higher level.
#2 Processes and digital solutions, digital business models
Digitization projects foresee multiple integrations and full connectivity with the existing IT systems. The whole data model must be accessible in the central database, with relational data suitable for machine learning methods with an aim to improve operational and corporate forecasting and setting up data visualization, thereby promoting quick data analysis based decision making process. On the basis of the opportunities provided by the implementation of the digital platform, we can take realistic and concrete measures to optimize the business and upgrade existing business models. This will increase the company’s innovativeness and boost the development of its products and higher value added services.
#3 Digital HR development – improving employee competencies
Digital transformation initiates the company’s transition from analog to digital IT environment. The process requires a series of measures that will result in the majority of employees acquiring and improving their digital competencies and ensure that all staff are gradually involved in the digital processes run on the digital platform. The goal is to include the maximum number of employees and make sure they are actively participating in the use of the digital platform.
#4 Environmental impact
Digital transformation is an important tool for addressing critical issues relating to the environmental social and governance (ESG) criteria. Digitalization does not only have a positive impact on the company’s business performance, but is also beneficial for the environment. Paperless business is a major component of sustainability. Paper is costly, inefficient, and increasingly redundant, and through process digitization it will largely disappear from corporate processes.
Set ambitious digital goals. The projects your business is running should be focused on complying with the fundamental digitalization criteria, which deliver benefits for all the stakeholders, including the environmental, social and governance aspects. Development of a digital corporate environment is a promise of a brighter future – for the company and its employees.
Want to know more? Contact us!
Tjaša Poljšak is Director of Sales and Marketing at Mikrocop. She believes that with the right approach, no challenge is too great so she actively promotes exchange of ideas, teamwork and a positive work environment. Tjaša is driven by the satisfaction of her clients as she steers them along the path of digital transformation, convinced that luck favors the digital.
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